Beard Prøducts

Marketing plan for a men's cosmetic brand, that focuses on beard products.

The first part of this marketing plan consists of a concept plan for a men's cosmetic brand, including research and categorization of different target groups/users, situation in selected target markets, distribution chains and channels and SWOT and competitor analyses.

The second showcases the products and complete package designs and marketing material such as brochures, magazine ads, web pages and social media presence with display ads.

School assignment, 2018.